Mamaearth Case Study

How CubeAPM Helped Mamaearth Resolve Incidents 2× Faster at Scale

Unified observability across APM, logs, infra, Kubernetes, and RUM helped Mamaearth cut MTTR by 50%.

BACKGROUND

About Mamaearth

Mamaearth is one of India’s fastest-growing personal care brands, serving millions of customers through a digital-first D2C platform and a rapidly expanding offline presence. Operating at high scale with frequent launches and seasonal traffic spikes, the business depends on reliable, always-on systems to deliver a seamless customer experience.

$1.2B+

Valuation

500+

Cities Served

10M+

Customers

THE CHALLENGE

Scaling Observability at D2C Scale

As Mamaearth scaled rapidly, its observability stack struggled to keep up with growing traffic and frequent launches. Monitoring data was spread across multiple tools, slowing incident investigation during peak demand. At the same time, observability costs increased unpredictably, making it difficult to scale sustainably.

THE RESULTS

CubeAPM’s High-Performance, Cost-Effective Observability

CubeAPM helped Mamaearth modernize observability without adding cost or operational overhead.

Cost Efficiency

Reduced observability costs by nearly 70% without compromising data visibility.

Faster Incident Resolution

Unified traces, logs, and metrics helped teams cut MTTR by 50%.

Operational Simplicity

Replaced multiple monitoring tools with a single, unified observability platform.

"As a fast-growing D2C brand, we need an observability solution that can keep pace with rapid launches and seasonal surges. CubeAPM has delivered exactly that, blazing fast dashboards, simple yet powerful integrations, and support that’s always just a ping away. Switching to CubeAPM cut our monitoring costs by nearly 70% without compromising on speed or reliability. It’s been a true accelerator for our growth journey."

Lokesh Chhaparwal

SVP, Head of Technology - Mamaearth

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Powering 1B+ requests/month across India’s top platforms.

Instant insight into application performance, rapid issue resolution, and major cost savings. CubeAPM delivers full performance observability that outpaces the competition at a fraction of the cost.

Audits & Certifications

CubeAPM adheres to industry-leading compliance standards, including SOC 2 and ISO 27001, ensuring your data remains secure, private, and audit-ready.

Zero Vendor Lock-In & Opentelemetry compatible

CubeAPM is the only APM platform built natively on OpenTelemetry—giving you unmatched flexibility, 100% trace fidelity, and no vendor lock-in. Your observability, your way.